Finally, one further method for you to easily determine in case your Web Designer (or any web site) is responsive, would be to open it up inside a desktop browser. Once loaded, bring your browser and re-size it – which makes it much slimmer (see graphic below). A “responsive” site “responds” to how big the browser – meaning it changes in line with the container it’s being viewed. When the site you’re searching at changes such as this – it’s responsive and mobile friendly.
Check out the graphic below:
All Atilus clients who built their website within the last 2-years happen to be responsive and therefore are already mobile friendly.
GOOGLE MOBILE SEARCH – Temporary IMPACT
slow-tag-mobile-searchIt’s been roughly per week since Google openly declared their intention to change mobile search engine results, showing more mobile-friendly sites greater up and demoting less mobile-friendly sites. To date, you’ve seen little change overall. Our very own site has witnessed a small uptick in traffic probably because of the change. Some websites that people manage or produced way back when, that aren’t mobile friendly – appear to become unaffected at this time with without any alternation in search engine results (on mobile and standard desktop searches).
An important indicate consider immediately is the fact that site speed, more than ever before, is essential. After great content, the greatest impact you could have when thinking about all factors is growing your website’s speed – that will have an affect on your research results across both mobile and desktop.
GOOGLE MOBILE SEARCH – Lengthy TERM IMPACT
Increasingly more both Google’s products, as well as their agenda, have grown to be a fundamental element of the way they rank websites.
I’ve found it interesting that Web Designer now essentially, even modestly, promoting sites having a particular design in your mind. In the finish during the day this will make sense from the usability point of view, however question exactly what the longer-term implications of the are if the trend continues.
No more are you currently evaluated exclusively around the merit of the content, but on the style of your website.
And I’d argue it’s design. If previously they evaluated such things as load occasions, conversions, time on-site, etc. – now they’re evaluating design (a minimum of it seems this way depending on how they’re evaluating CSS and per the imagery above – that was ripped directly from Google Website owner Tools’ blog). My only anxiety about this really is that modern, responsive design trends have brought to (sometimes) easier view-able content across a range of devices, however i feel many responsive sites focus on the cheapest common denominator and really result in poorer conversions and recent results for clients.
Finally, additionally to basically evaluating sites on design we’re seeing the intersection of Google’s Search and Google’s phone OS. Apps are actually most from the search engine results being provided. It’s a useful method of getting to content, but ultimately could trigger a harmful techno monoculture where Google knows all, and pushes all – and since we as Digital Marketers know Bing is the greatest game around – we leap to fulfill their requirements.