Next, let’s address boomers as well as their Internet use:
The 50 age bracket may be the fastest growing demographic online… [plus they spend 50% additional time online than watching television – typically 19 hrs/week!] – Immersion Action
Pretty self-explanatory. So let’s recap:
Both major purchasing segments (boomers & millenials) are generally On the internet and make use of the Web Design Australia (and mainly search engines like google) to assist them to make real estate purchasing decisions.
Realtor Website Design TIPS (10)
1) An Excellent WEBSITE
The greatest distinction between agents which are killing it and agents that aren’t is instantly visible should you visit the website. Although there are plenty of details that’ll be difficult to include here (and therefore are just a little technical) your site ought to be in which you center much of your marketing efforts now but for the near future. Why? Well, it’s 2015 and most 90% of buying decisions are researched online – people do searches, find products, vendors, services, after which visit, contact, and purchase.
Don’t take our word for this though, based on a current in-depth study real estate market:
1 / 2 of people begin their formal home search 6-12 several weeks ahead of time, about three-quarters beginning inside a year from the purchase.
Two in three researched prospective agents extensively online just before dealing with them.
Nearly 70% of the customers will research you EXTENSIVELY even before you Are Able To Appear THEM Within The EYE. Like a consumer this really is excellent news. This means we are able to make informed decisions, and research and choose in a pace which makes sense for all of us. Like a business, especially a company where A lot of that scientific studies are done On the internet and via search engines like google – this means you have to focus on communicating for your potential customers using your website in addition to you need to do personally.
You’re the best judge of whether your Web Design Australia does that… questions you should ask you to ultimately help ensure (outdoors of anything technical a business like ours can suggest):
Who’s your prospective customer(s)
For every kind/type/location of customer – does your site answer their most typical questions? IE for sellers or listings – would you address your process, your specific selling proposition, your past-results?
Is the site obvious and straight-forward?