Beyond understanding user engagement, retention and monetization, game company should measure and balance the sport economy. If it’s too simple to earn virtual currency, customers don’t have any need to monetize. But customers still enough currency to savor and explore the sport. There’s a contented medium somewhere among, and also the following metrics might help think it is.
Source, Sink and Flow
Sources are places where customers can earn virtual currency. Within the GameAnalytics dashboard, the origin metric measures the quantity of currency a person has gained. Additionally, it includes any currency she or he has generously received on your part, the benevolent game designer.
A sink may be the complete opposite of a resource. Fundamental essentials locations inside your game where customers spend their precious currency. Both sources and sinks can make reference to premium (hard) and secondary (soft) foreign currencies. Keep these various kinds of foreign currencies separate on your analysis.
Mixing sources and sinks provides you with the flow. Flow may be the total balance of currency that the gamers have spent and gained. Usually the flow need to look stable as with the chart below.
Flow in games
Flow may be the total balance of currency that the gamers have spent and gained
When the chart skews upward as an exponential curve, your player base may have an excessive amount of currency and you don’t need to monetize. When the chart slopes adversely to zero, gamers won’t have sufficient sources to complete anything inside your game.
Start, Fail and finish
Lastly, we’ll take a look at some progression metrics. Set up user needs to clearly begin a new level, many game types possess a leveling component. Starts measure the amount of occasions a person starts a brand new level.
Second within the creatively named metrics category are fails. A fail happens whenever a user starts an amount but doesn’t complete it.
As you may expect, an entire counts the amount of occasions customers develop a certain level. Tying all of these together can help game company evaluate the amount inside your game.
Start, Fail and finish in games
Start, Fail and finish.
Are the choke points properly difficult? Are customers getting stuck on certain levels suddenly? Which levels are customers getting probably the most fun playing and repeating? Starts, fails and completes can answer these kinds of questions.
While there’s no magic recipe for game analytics, the above mentioned metrics are standards to help you get began in the realm of analytics. The key to mobile game analytics is to buy began and establish benchmarks for your own personel games. Once you know the way your customers behave, you are able to measure such things as the outcome of the game update or changes for your user acquisition strategy.