are usually faithful to one game (especially whales)
whales would be the most engaged of the monetizers, nonetheless they also take more time to transform
whales play less when it comes to quantity of sessions than all of your gamers
there are other whales on iOS than you are on Android
Android customers may also take more time to transform, game company goes specifically for minnows
Chinese monetizers spend more money than US ones, particularly the hardcore ones.
Though these results often means various things based on your context, listed here are a couple of from the ideas associated with the outcomes that entered the brain when searching for this.
In case your non-monetizers play more games, more frequently, they most most likely are skilled in internet marketing. Though they are certainly not having to pay, they could be your promoters.
Our results have proven that non-monetizers are not only seen very engaged gamers, however they play several game at any given time. Therefore, their attention is automatically divided between multiple game company. By these gamers, advertisements serving might not be regarded as an annoyance. Done correctly, you may also struck the best cord, without getting to bother with decimating your player base: they’ll still return to your game even when they are doing find a different one they’ll begin to play.
With whales, the storyline might be different. Getting proven they invest in one game at any given time, bombarding all of them with advertisements might not be to your advantage, as you may finish up losing a number of them. So, be cautious together with your advertisements serving strategy, and know your gamers.
The truth that Chinese monetizers are spending greater than US ones, got us thinking what lengths a great partnership with the proper writer discussion the marketplace might take you.