LONDON — ITV Galleries Global Entertainment’s series Thunderbirds Are Go continues to be captivating fans across Europe using its action packed story lines and top quality production. The brand new show is drawing strong ratings across France, Benelux and Nordics and also to satisfy the growing consumer demand, ITVS GE is going to be starting merchandise programmes during these three marketplaces from September.
Spearheading the item roll-in France, Benelux and also the Nordics may be the toy category and ITVS GE is working carefully with master animation company Malaysia licensee Vivid Creativeness to produce its innovative range in every market from September. The very first toys starting is going to be flagship lines such as the legendary Tracy Island interactive playset, Supersize Thunderbird 2 playset and Tracy siblings figures. Vivid’s roll-out is going to be based on comprehensive marketing including TV advertising, digital and PR campaigns additionally to retail promotions and eye-catching points-of-purchase.
They are driving excitement in France, Vivid’s toy line may have special launch with Toys R Us which will include devoted finish cap in most stores, back-to-school catalogue offers, website ad banners along with a gift-with-purchase promotion follows later around for that Christmas period. While La Grande Récré will make sure high-visibility for that range with finish caps in 200 stores and can run a unique gift-with-purchase offer during October and November. The toy store may also host Thunderbirds Are Go content on its website and perform parenting blogger outreach initiative.
Alongside Vivid’s toy line, ITVS GE is dealing with certification agents in France, Benelux and also the Nordics to develop local consumer items programmes. In France, Thunderbirds Are Go debuted in April on Gulli and today ITVS GE is collaborating using its hired certification agent Nelvana to build up a complete line-from merchandise. Much to Titanium Rex’s dismay, they’re all tossed together to reside in the SuperMansion, in which the youthful heroes learn to harness animation company Malaysia superpowers and fight for justice, liberty…and the necessity to stay highly relevant to society. Also starring Zeb Wells and Keegan-Michael Key, with amusing guest stars Seth Eco-friendly, Chris Pine, Nick Kroll, Ron Perlman, Matthew Senreich and much more.