How to Calculate and Increase Your software development Conversion Rate
The first success every website owner encounters is in the decision to create a website and in pursuing this plan. Once this initial step has been taken, there is more than one way to measure the performance and success of your online presence, including the number of site visits, the average length of each visit, the amount of social followers and others.
Perhaps the most potent metric for evaluating your site’s performance is the conversion rate. You may be asking yourself: How do I measure this rate? What exactly is being converted? How do I understand my own website’s conversion rate? And is it possible to increase the site’s conversion rate to see more growth? This is exactly what we are going to teach you today.
How to Calculate and Increase Your Website’s Conversion Rate
What Is Your Site’s Conversion Rate?
To calculate your software development conversion rate, let’s start by defining what exactly you are hoping your site visitors will do while they are on your website. Is it purchasing something on your online store? Booking an appointment with your service? Downloading your music or eBooks? Registering to your email newsletter? Whichever it is, let’s call it the “primary action.”
The conversion rate is the number that you get when you take the number of primary actions performed in a specific timeframe and divide them by the number of total site visitors you had during that same timeframe.
For example: You’re a musician and you created a gorgeous website for yourself. It’s great that you get to expose your music to more and more people online but you also need to pay the rent, so you use the site to sell concert tickets. During the month of March, your site had 1,176 visitors and 156 of them purchased tickets to your shows. Divide 156 by 1,176, and you get a conversion rate of 0.132, or roughly 13%.
Figuring Out Your Website’s Stats
By now you’ve realized that calculating the conversion rate requires you to keep track of your site’s performance statistics on a regular basis. If you haven’t already been doing so, now is a great time to start. Wix offers you several great tools for that.